Was watching Bad Boys For Life (2020), and noticed a product placement by Sony.

I Spotted the amazing Sony A7 Camera, though it is not fully clear which version it could, it looks very similar to Sony Alpha A7III. If you did not know already, Sony is the owner of Columbia Pictures, who made the movie starring Will Smith.

Not too sure if it was a good placement, as soon after Captain Conrad, played by Joe Pantoliano gets shot and dies !!

dead GIF

It is not rare to see such a popular camera to have a placement in a blockbuster movie, but I guess if your Sony and own the franchise, well why not.

We love the SOny Alpha A7 range of Cameras at Staraxe, check out what we have.

Credit: Columbia Pictures